Happy Holidays From Rachael — And What This Season Means for Southern California Real Estate

By Rachael Hughel | Southern California Real Estate Expert

As the holiday season approaches, I find myself reflecting on the incredible families and individuals I’ve had the honor of serving throughout Ventura, Los Angeles, and San Diego counties. This time of year always brings a deep sense of gratitude — not just for the work I get to do, but for the trust, relationships, and milestones I’ve shared with so many of you.

The holidays remind us of what truly matters: home, connection, comfort, and the people we share our lives with. And as a real estate professional, there is nothing more rewarding than helping clients find or move on from the place where so many of those moments are created.

But beyond the lights, gatherings, and celebrations, the end of the year also marks an important moment for our Southern California housing market. So I want to share what this season means for local homeowners — and what to expect as we head into a new year.

🎄 A Season of Reflection — and Opportunity

While the real estate market naturally shifts during the holiday months, Southern California doesn’t slow down the way many people think. In fact, December often brings unique advantages for both buyers and sellers.

Here’s what I’m seeing in our local markets:

1. Serious Buyers Are Still Active

People shopping during the holidays tend to be highly motivated — job changes, relocations, expanding families, and tax planning all drive activity this time of year. These are not casual shoppers; they are buyers ready to move.

2. Inventory Remains Exceptionally Low

In Ventura County, LA, and San Diego, housing supply is still far below demand. This is keeping home values stable and giving sellers leverage, even in a higher-rate environment.

3. Homes Feel More Inviting During the Holidays

Warm lighting, seasonal décor, and a cozy atmosphere help buyers emotionally connect with a home — a major advantage if you’re considering selling now.

4. Market Stability Is Stronger Than Headlines Suggest

Despite national conversations about rates and affordability, Southern California continues to show resilience. Equity remains strong, and well-presented homes still attract solid offers.

✨ A Personal Thank You

To every client who trusted me this year — whether you bought, sold, relocated, upsized, downsized, or simply reached out for advice — I want to say thank you.

Your confidence means everything to me.
Your stories, your families, your goals… they’re the reason I love what I do.

Helping clients navigate such an important part of their lives is a privilege I never take for granted.

🌟 Looking Toward the New Year

As we move into 2026, here are a few trends homeowners should be aware of:

• Low inventory is expected to continue, keeping values steady.

• Buyer activity will likely rise if interest rates adjust.

• Equity positions are strong, especially for long-term owners.

• Ventura, LA & San Diego remain high-demand markets thanks to lifestyle, climate, and economic strength.

If you’re considering selling in the new year, planning now can position you for success. And if you're staying put, this is a great time to understand your current equity and long-term options.

🎁 Wishing You a Warm and Joyful Holiday Season

From my family to yours, I wish you a holiday filled with peace, love, and meaningful moments at home — wherever home may be for you.

And as always, if you need guidance, have questions about your property, or want a personalized home value update, I’m here to help.

Warmest wishes,
Rachael Hughel
Your Southern California Real Estate Expert